How to use this information

The information contained within this fact sheet is designed to make it easier for you to make an accurate comparison between different Denes recipes and to compare our products with those of other pet food manufacturers. This can be useful if your dog has specific dietary needs, such as a recipe that is low in protein or one which is high in fibre.

The statutory statement

The nutritional information supplied on the side of each can, bag or packet is part of the statutory statement and gives the typical levels of moisture, protein, oil (fat) and fibre, as a percentage, and the amount of added vitamins. This is done on what is called an “as is basis” or an As fed basis, and is essentially based on the product just as it comes straight out of the packaging.

Unfortunately you cannot use this information to make an accurate comparison between different products, as pet foods differ considerably in the levels of moisture they contain. Canned foods, for example, contain a much higher level of moisture than dry products. The greater relative percentage of moisture on the statutory statement therefore reflects on the percentage of other remaining components, such as protein.

Dry matter analysis

To overcome this problem it is best to compare products on what is known as a Dry matter basis. This type of analysis provides a nutritional breakdown of each recipe with the water (moisture) content removed. In this way it is possible to accurately compare both dry and canned products and to check the levels of protein, fat and fibre between different products.

DETAILED NUTRITIONAL ANALYSIS – DOG
Canned recipes 1

 PUPPY WITH
CHICKEN 400g
ADULT CHICKEN WITH
TRIPE 400g & 1200g
ADULT RABBIT &
CHICKEN 400g
AS FED  DRY MATTERAS FED  DRY MATTER  AS FED  DRY MATTER
Moisture %78.0-78.0-78.0-
Protein %9.5043.28.036.48.036.4
Oil %8.036.45.022.75.022.7
Ash %2.09.12.511.42.511.4
Fibre %1.04.51.04.51.56.8
ME kcal/100g107.048690.0040988.0400
Calcium %0.522.360.361.640.52.27
Phosphorus %0.41.820.321.450.381.73
Potassium %0.41.820.311.410.331.5
Sodium %0.221.00.221.00.210.95
Magnesium %0.020.090.020.090.030.14
Copper mg/kg4.620.93.415.53.515.9
Iron mg/kg733324219141186
Vitamin A iu/kg100045451000454510004545
Vitamin D3 iu/kg100455100455100455
Vitamin E mg/kg104510451045

 

DETAILED NUTRITIONAL ANALYSIS – DOG
Canned recipes 2

 

 ADULT CHICKEN WITH
VEGETABLE 400g
ADULT TRIPE MIX RICH
IN TURKEY 400g
ADULT LIGHT WITH
CHICKEN 
& LIVER 400g
AS FED  DRY MATTER  AS FED  DRY MATTER  AS FED  DRY MATTER  
Moisture %78.0-81.0-78.0-
Protein %8.036.49.047.46.027.3
Oil %5.022.77.036.84.018.2
Ash %2.511.42.010.52.09.1
Fibre %1.04.50.42.11.04.5
ME kcal/100g88.040091.047987.0395
Calcium %0.52.270.432.260.271.23
Phosphorus %0.381.730.311.680.291.32
Potassium %0.331.500.301.580.311.41
Sodium %0.210.950.191.000.200.91
Magnesium %0.030.140.010.050.020.09
Copper mg/kg3.515.93.3017.44.2019.1
Iron mg/kg4118645.0205.059.0268
Vitamin A iu/kg100045451000526310004545
Vitamin D3 iu/kg100455100526100455
Vitamin E mg/kg104510531045

 

DETAILED NUTRITIONAL ANALYSIS – DOG
Canned recipes 3

 SENIOR WITH TURKEY, RABBIT
& RICE 400g
SENIOR WITH CHICKEN, LAMB
& RICE 400g 400g
AS FEDDRY MATTERAS FEDDRY MATTER
Moisture %78.0-78.0-
Protein %6.027.36.027.3
Oil %4.018.24.018.2
Ash %2.09.12.09.1
Fibre %1.04.51.04.5
ME kcal/100g8739587395
Calcium %0.351.590.351.59
Phosphorus %0.31.410.31.41
Potassium %0.381.730.361.64
Sodium %0.200.910.210.95
Magnesium %0.020.090.020.09
Copper mg/kg3.315.03.415.5
Iron mg/kg4520552236
Vitamin A iu/kg1000454510004545
Vitamin D3 iu/kg100455100455
Vitamin E mg/kg10451045

DETAILED NUTRITIONAL ANALYSIS – DOG

Dry Food & Mixer

 OPTIONS SENSITIVE
DIGESTION
OPTIONS HEALTHY SKIN /
RICH IN CHICKEN WITH
TURKEY & RICE
RICH IN CHICKEN
WITH
DUCK & RICE
WHOLEGRAIN MIXER
AS FEDDRY MATTERAS FEDDRY MATTERAS FEDDRY MATTERAS FEDDRY MATTER
Moisture %10.0-8.0-8.0-12.00-
Protein %22.025.624.026.124.0026.111.212.7
Oil %11.012.210.010.910.010.93.33.8
Ash %8.08.96.57.16.57.14.95.6
Fibre %2.002.21.51.61.51.63.84.3
ME kCal/100g335372344374344374294334
Calcium %1.761.961.701.851.701.851.041.18
Phosphorus %0.91.000.800.870.900.980.750.85
Potassium %0.40.440.30.330.400.430.480.55
Sodium %0.190.210.10.110.100.110.040.05
Magnesium %0.130.140.10.110.100.110.130.15
Copper mg/kg15.016.720.021.720.021.760.068.2
Iron mg/kg100111133145133145166189
Vitamin A iu/kg2625229169350003804335000380431500017045
Vitamin D3 iu/kg262529173500380435001777.027503125
Vitamin E mg/kg420467560609560609100114